Hella Bitter has many lofty goals, but here's the biggest: "We want people to understand how bitters work, and to use them regularly in their bars at home. You don't have to be a fancy bartender to do that." They love seeing the expression on people's faces when first tasting a drink made with bitters.

did you know

Hella is a Bay Area expression for 'really' or 'very' or, simply, 'good.' Hence, Hella Bitter is hella bitter.

tip of the tongue

We love adding a few dashes to a glass of seltzer for a refreshing aperitif. And, something magical happens when you drip some over vanilla ice cream, or into Grady's Cold Brew Coffee sweetened with a little simple syrup. Yes!