Popcorn and pop art* have more than a few things in common. Sure, they’re both light, fluffy and widely loved, but they’re also both examples of how a bit of creativity can transform something ubiquitous to something unique.
As artsy individuals, the founders of Pop Art, Mike and Venessa Dobson, saw popcorn’s potential as a canvas and set about putting the “art” back in artisanal. At first they freestyled, brainstorming adventurous flavors (Nori!). Their Salt Lake City, Utah-based operation quickly grew from a home-kitchen and farmers’ market arrangement to a carefully tested recipe prepared in a professional kitchen, bringing out-there flavors to crowds of popcorn fans nation-wide.
Even as they continue to grow, Mike and Venessa are able to hold on to that homemade appeal. And, we love that Pop Art uses only organic corn, GMO-free ingredients, hormone-free cheeses and all-natural sweeteners.
We’re currently obsessed with their White Cheddar Jalapeño. It's hot and cheesy, just how we like it. Gently fiery and super cheesy, each fluffy kernel tastes like a roasted, cheese-stuffed jalapeño popper, in perfectly snackable form. Pop Art dusts the popcorn with white Cheddar, but it doesn’t feel all powdery, and it’s balanced by a bit of tangy buttermilk. Watch for the heat that follows – a hickory-smoky goodness from the jalapeño.
Did we mention Pop Art donates a portion of its profits to charitable causes chosen by customers through their "We POP when you POP" charity campaign? Crunch for a cause, people!
And then pop back another zesty bowlful with a cold, frothy pint of IPA.
*Pop art (for those of you who didn’t take art history) is art that makes a comment on traditional fine art values using images from modern popular culture and the mass media. The movement is now most associated with the work of New York artists of the early 1960s like Andy Warhol (remember those "Campbell's Soup Cans"?), Roy Lichtenstein and James Rosenquist.
P.S. Happy #NationalPopcornDay! But, when you think about it, isn’t every day popcorn day?