Today is a big day, folks… Mouth turns 5-years-old!
To celebrate, Amy Cortese, a journalist for American Express OPEN Forum, interviewed our three founding foodies (Craig Kanarick, Sam Murray and Nancy Kruger Cohen) about our little-company-that-could:
“Since it was founded in 2012, Mouth has been riding a wave of consumer interest in handcrafted, small-batch food. The idea was hatched when Kanarick, who in 1995 co-founded a successful web development firm called Razorfish, wondered aloud to his favorite Brooklyn butcher why he wasn't engaging in e-commerce. The butcher, holding a cleaver and covered in blood, replied, ‘Look at me. You think I'm going to build a website?’
At the time, there were many independent artisans and producers who were selling locally, but few had any sort of national presence. So with Kruger Cohen and Murray, Kanarick founded Mouth Foods. The idea was to expand the market for the growing ranks of indie producers by creating an online marketplace that would sell their goods—the food version of an indie record store, as Kanarick puts it."
To read our full story (including how we used to burn the Mouth logo onto each box with a branding iron – really), check out the article here: How the Story Behind a Product Can Help Build a Brand.
And a big thank you to our makers and hungry Mouths. We can’t do what we do without you!