Tasya Rosenfeld Kelen named her Minnesota-based company after her Paw Paw, Isadore “Sheik” Rosenfeld. The family’s original health nut, he believed in the healing power of food, and began seeking out organics in grocery stores in the 1950s, long before most of the population even knew what that meant. He taught Tasya’s dad the importance of clean eating, which, in turn, was passed down to her. She also inherited her grandfather’s tenacity, and his desire to make the world a better place.
Mission accomplished, when it comes to Tasya’s good food company doing good. As an inclusive employer, she works tirelessly to reduce the 82% unemployment rate that plagues the disability community. She also collaborates with small farmers to source organic walnuts and non-GMO pecans, and purchases fair trade cashews from Tolaro Global in Benin Africa, which offers its farmers a network training program.
Believe it or not, Tasya’s philanthropic food company roughly parallels her 10-year-strong radio career. Before launching Isadore Nut Co. in 2013, she helped produce the Peabody Award-winning radio documentary, Mississippi River of Song. That led to becoming News Director at KFAI Radio, and creating a documentary about AIDS in Cuba.
In short, Tasya’s committed to using her platforms as a means for bettering lives. And to encourage others to practice what she preaches, she speaks to groups about inclusive employment and helps connect them with potential employees. She participates in the organization Best Buddies, for their annual Friendship Walk, and is intent on growing her company nationally, in order to advance the goal of inclusive hiring.
Now that’s really something to shell-abrate.