Meet Jeff and Jen. Jen loved popcorn but, unfortunately, her stomach didn't. Then one day, brother Jeff was helping her move apartments, and they needed a snack. She remembered some tiny popcorn kernels she'd recently bought and got to work. She discovered that the shells on this mini-popcorn broke up into tiny pieces, so they didn't get stuck in her teeth or irritate her stomach. Finally, a popcorn that loved her back!
Several years and a whole lot of popping later, Jeff and Jen launched a company, Pipsnacks, and introduced their popcorn at Smorgasburg in Brooklyn.