Apartment Therapy actually started as the “Apartment Therapist” – our longtime friend Maxwell Ryan would travel around NYC to his clients’ homes to help beautify, organize and health-ify their spaces. His interior design and overall life advice focused on three tenets we strive for at home and in the office: beauty, health and organization (which we know can be the most challenging…oh, clutter).
Shortly after launching in 2001, Maxwell started a weekly email packed with tips and recommendations, giving subscribers tools and confidence to personalize their own spaces. Just three years later, Maxwell teamed up with his brother Oliver to launch the Apartment Therapy blog. And in the coming years, their little blog would grow and grow, and soon have a sister in The Kitchn, dedicated to kitchen design and recipes.