First We Feast, Complex Media, Inc’s James Beard-award winning food site, views food as an illuminating lens into pop culture, music, travel and much more.
There is an old Japanese phrase, hara ga hette wa ikusa wa dekinu, which translates roughly as, “If you’re hungry, you can’t go to war.” Though we've always thought of ourselves as lovers, not fighters, the general concept is something we can easily get behind: First we feast!
It’s the type of rallying cry we imagine a band of Norse warriors chanting before gathering around a communal table for a raucous, mead-drenched bacchanal. Yet even in these less barbaric times, first we feast feels like a fitting motto: As our cultural obsession with food reaches uncharted heights, eating seems to be the starting point for so much of what we do. Food, in short, fuels our curiosities. We gather with friends for a meal, and then head out into the wider world.