When Allison Evanow went to work for Jose Cuervo International, it took her back to her days tending bar while studying for her MBA. She took to mixing drinks for fun, but realized that she found vodka far more versatile for cocktails.At the same time, she was becoming increasingly passionate about the need for organic products. So when she decided to take the plunge and craft her own vodka, she was determined to source the best ingredients possible. She partnered with an organic distillery willing to take on the challenge of crafting a vodka from 100% organic rye. She achieved her goal of creating an incredibly high quality vodka that has a big impact on everyone who tastes it, but as light an impact as possible on the earth.